"Your baby is what you eat" - a powerful campaign urging mothers to healthy eating

In Brazil urge pregnant women to choose a healthy diet with the help of creative posters. In order to talk about the dangers of consumption of junk food during pregnancy, advertising agency creative Paim has developed a series of posters that breast feeding mums turned into what is now commonly called junk food.

With the help of body art breast feeding women turned into hamburger, a donut and a glass of soda. Each of these posters is trying to bring to mothers the main idea: "Your baby is what you eat."